Relationship Centered Model
Historically, many organizations are inward focused and fail to recognize the importance of the various stakeholder groups that have an impact on their success.
Some organizations have the foresight to be focused on some of their internal or external stakeholder groups but fail to recognize all of the stakeholder groups that impact on their organizations.
An organization is only as strong as its weakest relationship.
A Relationship Centered Model (RCM) can be used by an organization to work together with all of its various key stakeholder groups so as to ensure the long-term success and effectiveness of the organization.
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These relationships include:
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Client Relations
Client relations and development should be every organization’s first order of business. However, many organizations fail to maintain proper visibility with their clients, and tend to focus too much on existing clients, rather than identifying and developing new clients.
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Media Relations
Media relations refers to the relationship that an organization develops with media representatives so as to gather and distribute information. It involves working directly with persons responsible for the editorial (news and features), public service and sponsorship programming products of the mass media. |
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Investor Relations
Investor relations is the activity through which a company consciously builds relationships with current and potential investors, financial analysts and the media to ensure it has not only their confidence, but access to all the funds it requires. |
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Employee Relations
Employee relations is defined as the practices which are concerned with the management and regulation of relationships between the organization, individual staff members, and groups of individuals within the organization.
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Community Relations
Community relations involves establishing a two-way rapport with the community, and raising and maintaining the organization´s public profile so as to ensure broad public input into the decision-making process and to build buy-in and support with decisions made. |
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Government Relations
Government relations is the systematic effort to influence the actions and policies of government to help achieve particular objectives or protect particular interests in a way that reflects well on your organization and the decision-makers involved. |
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