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| Communications Management For a long time we have heard of the importance of making managers better communicators; our goal is to make communicators better managers. The professionals of Harley House Consultants Inc. have been recognized leaders in the area of Communications Management for the past twenty-five years. The central tenets of our Communications Management Philosophy are outlined below: MANAGEMENT: Traditionally, communicators are accomplished performers in the "art" of communications. In order to fully integrate their expertise into a corporate milieu, however, communicators must better integrate the art of communications with the science of management. CONTROL: An organization´s communications efforts must be centralized and controlled. Decentralized control leads to costly, contradictory and confusing communications messages. A well-managed communications shop is the logical "nerve centre" of corporate communications. MESSAGE: An organization must have a focused and insightful communications message. Such a message should tailor the objectives of management to the information requirements of target audiences: clients, the media and employees. Communications is the program best situated to provide management with the information and expertise necessary to identify a requirement for, and then formulating, an effective message. STANCE: Reactive communicators do themselves and their organizations a disservice. Successful communicators should participate in the formulation of the organization´s agenda, not merely respond to them in crisis mode. Successful communicators should be in the "information in", as well as in the "information out" business. ACCOUNTABILITY: Communicators are professionals. Professionals are accountable for the advice they give and the outputs they produce. EVALUATION: Communications products and services can be evaluated for effectiveness and efficiency. Communicators should conduct self-evaluations on an ongoing basis, in order to ensure that management's message is successfully delivered, and that audience needs are effectively met. Communicators should also be subject to normal external reviews. VALUE: The communications function is often underutilized and consequently undervalued, in both the public and private sectors. This is a tragedy, as effective communications is an integral component of any organization's, association's or department's success. |
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